Company Summary:

 Somtel Company of Somtel company of one of the companies under Dahabshiil Group, Dahabshiil Group, the fastest growing business group with interests in financial services, banking, telecommunications, real estate, and energy & power sectors among others. plans to recruit Marketing Manager- Somtel Somaliland, who will oversee Somtel control and financial reporting in Somaliland.

 General Position Summary:

 Develop Somtel short- and long-term consumer marketing strategy conducting reviews according to market situation to achieve business strategic goals, Support CCO on function related activities and decisions collaborating across internal functions / depts.

Essential Job Functions:

• Responsible for driving the Marketing division, coordinating Marketing Strategy, Product & Services Management, and Marketing Communication units.
• Develop marketing strategies and plans, segmentation, service portfolio mix, positioning strategies
• Set strategic market goals and coordinate actions
• Develop communication campaign messages
• Create solid guidelines for product launch, product promotions and market campaigns
• Ensure that all marketing plans are rolled out after taking into account all related issues such as back-end processes, training to customer services and front office staff, adequate back-office staff, etc.
• Conduct short term reviews of marketing strategy and make corrections according to the market situation
• Monitor product/service performance and manage lifecycle, marketing, reporting and service abolition           
• Manage company relationship with key marketing and communications firms and organizations
• Create an effective Marketing division driving customer focus, overall performance and support to the regions and contribute to defining and implementing clear KPIs and documented processes, policies and procedures

Supervisory Responsibility:

Manager

Accountability

Reports Directly To: CCO.

Works Directly With:

Somtel Commercial Team, Other section of Somtel

Minimum Experience & Essential Knowledge

• Experience of creating and leading successfully consumer market strategies in the commercial area, with significant impact on sales results
• Experience to interpret and advise on the cultural, political, and legal dimensions of the company’s markets and their impact on the operating company’s marketing abilities
• Knowledge of marketing, pricing, product and services development, brand management, and strategic communications
• Important to have broad and in-depth knowledge across the range of marketing, distribution and service/customer experience areas
• Cultural sensitivity and in-depth knowledge of the Somaliland markets

Minimum Entry Qualifications

• Minimum of 12 years total work experience, of which at least 8-10 years in consumer marketing roles for telecommunications company
• Bachelor degree / MBA from a reputable University
• Proficient and fluent in spoken and written Somali and English Language.
•  

Environmental Conditions

This position is based in Hargeisa, Somaliland and is unaccompanied. Somtel team members represent the company and Dahabshiil Group both during and outside of work hours when deployed in a field posting or on a visit to a field posting. Team members are expected to conduct themselves in a professional manner and respect local laws, customs and company’s policies, procedures, and values always and in all in-country venues.

 Fostering a diverse and open workplace is an important part of Dahabshiil group’s vision. We are s an Equal Opportunity Employer regardless of background. We are committed to creating an inclusive environment.

How to Apply

Written applications should be addressed to:

Somtel Human Resource,

Somtel SL

Qualified candidates are invited to submit their applications by submitting a detailed CV, certificates and Cover letter as a single pdf document via Email:  hr@somtelnetwork.net   to be received on or before 10^th May, 2022 with the subject line ‘‘Marketing Manager”

Only shortlisted candidates will be contacted.